“The composition of these rooms represents the basic intention behind my design: simplicity, essentiality and openness.” ~Dieter Rams, Less But Better
Less but better is one of the guiding design principles of Dieter Rams. The idea of eliminating all the noise and focusing only on the essential aspects of a product revolutionized the design of the record player back in the sixties, and many Braun products thereafter.
Marrying artful simplicity in design with optimum functionality influenced other companies, including Apple.
The idea of focusing on the most important elements and letting go of everything else works, not only in design, but in life.
Less but better as a way of life means:
- Becoming aware of what’s truly important,
- Having the courage to eliminate as much noise as possible, and
- Focusing on the essential and giving it our best effort.
When I think of abundance I think of things that can be measured or quantified—money, resources, possessions, or time. Which makes one think choosing less is a sacrifice. But it’s not.
It’s an awakening.